Urban Handcrafted Streetwear

It all began with a vision. Not just to create, but to aspire, inspire, and achieve. Ever since I was at school, art and design have been the one thing that never left me. Even when life got loud, even when everything around me changed, that passion stayed. And I realised I needed a way to let people actually see what's always been inside me. That's where the designs and the clothing came from. It's my art, worn out in the world. And if it can do one thing beyond looking good, I want it to bring people closer, build something real in the community… and maybe one day, who knows, reach people everywhere.

My name is Warren Cassells. I'm 23, mixed Caribbean, and I'm an aspiring artist from Swadlincote, Derbyshire. I grew up in a household of eight, and "hectic" doesn't even cover it. But in the middle of all that chaos, there was always music. And with music came life. My dad had his own decks, mixing tunes and making mashups at home. We'd go to venues where my uncle did it professionally in front of big crowds. That whole world pulled me in. The culture, the dancing, the vibes, the food, the energy… it felt like belonging. That's when I started to understand not just what I loved, but who I wanted to become.

You're probably thinking, what's that got to do with clothing and design though, right? Just stay with me.

In 2020, I was convicted of section 18 and armed burglary, and I was given a custodial sentence of three years. When I came home, I didn't waste time. I went straight into recording music. Not long after, me and a few artists I'd grown up with, who featured on my songs, started gaining attention locally and out of town. So we formed a group called D11.

But even though we'd grown up together, we were all carrying our own battles. And there were tensions with people we didn't see eye to eye with. Sometimes we spoke on that in the music, told our truth, and it ended up sparking controversy. That controversy spilled into the streets, and suddenly trouble was finding us more than we ever wanted it to. That was never the intention. And it hurt, because I could feel everything we were building slowly starting to break apart.

Then one night, everything changed.

Since Ben passed, finding my way back to music has been complicated. Part of me is still trying to protect what's left. I never want something like that to happen again. And it's hard, because some people have built this idea in their heads that the music is negative because of what happened. But to me, the music is not about promoting darkness. It's me rapping and singing about harsh realities people face every day, and trying to turn those realities into something that heals. Something that connects people. Something that tells our stories through pain instead of anger, and through joy instead of sadness.

The clothing and designs are another voice for me when music feels heavy. Another way to express what I can't always explain. But also another way to bring people together, work together, and face the struggles around us as one. We want to keep Benjamin's name alive, raise awareness, and donate to knife crime charities whenever we can, in honour of him, his family, and everyone affected by it across the UK.